The BRAND Mobile FashionAble App is a cutting-edge app aimed primarily at young people to develop an interactive knowledge environment about sustainable fashion. The app focuses on educating and shaping environmentally conscious consumers to make more responsible fashion decisions. Its design is based on the EURATEX (the European Confederation of the Textile and Apparel Industry) plan, responding to the need to transform the European textile and clothing industry into a more digital, sustainable and flexible one.